Private equity, property, structured products: which investment strategies to diversify your wealth in 2025?

Investment

What if your wealth could work for you, even while you sleep?

Imagine for a moment: your money no longer just sits in a savings account. It goes to work, multiplies, diversifies. In 2025 the investment opportunities are many, but you still need to know where to put your capital to grow it intelligently.

For Swiss residents between 30 and 55, whether senior managers or self-employed, keen to secure their family's future while optimising their tax position, it is essential to understand the investment mechanisms available. Among them: private equity, property and structured products.

Private equity: investing in the real economy

Private equity means investing directly in companies that are not listed on the stock market. In 2025, this sector offers interesting opportunities, particularly in healthcare, technology and renewable energy.

Why look at it?

High return potential: investments in growing companies can generate significant gains.
Diversification: by investing across different sectors and regions, you reduce the risks tied to a single market.
Positive impact: you support innovative companies and contribute to the real economy.

Points to consider:

Illiquidity: funds are generally locked up for several years.
High risk: not every investment succeeds, so selecting opportunities carefully is crucial.

Property: a safe haven that still holds good

Property remains a pillar of wealth diversification. In Switzerland, despite high prices, some regions still offer interesting opportunities.

Advantages:

Stability: property is less volatile than the financial markets.
Regular income: the rent received can provide a welcome supplement to your income.
Tax advantages: some property investments allow you to benefit from tax deductions.

Points to watch:

Rental management: being a landlord comes with responsibilities.
Maintenance costs: upkeep costs can eat into profitability.

Structured products: bespoke solutions

Structured products are financial instruments combining several assets (equities, bonds, derivatives) to deliver a return matched to your risk profile.

Why consider them?

Customisation: they can be designed to meet specific objectives.
Capital protection: some products offer partial or total protection of the capital invested.
Access to varied markets: they let you invest in specific sectors or regions.

Worth noting:

Complexity: they require a good understanding of the underlying mechanisms.
Counterparty risk: the strength of the issuer is essential.

Conclusion: building a diversified strategy that fits

Diversifying your wealth reduces risk while increasing the opportunities for return. Private equity, property and structured products offer complementary opportunities for building a resilient, high-performing portfolio.

Before you start, we recommend consulting a wealth management adviser to build a bespoke strategy suited to your personal situation.